Understanding Attention in Real Retail Environments A display can be highly visible without receiving meaningful customer attention. Where it is positioned matters, but placement alone does not explain how customers respond. Movement speed, surrounding activity, activity, available viewing time, and the location of a display within the customer journey can all affect whether it is noticed. A screen positioned along a busy walkway may reach many people but provide little time

Understanding customer attention requires more than observing where people look. It also requires understanding how movement, spatial context, and retail environments influence customer behavior. Following the completion of the planning stage, the HV05 project is now focused on developing an executable validation framework for Display Placement Optimization. The objective of this phase is to establish a practical framework for evaluating how display placement influences custo

1. Challenge Reading Town Metrotown was looking for a next-generation digital display solution that could maintain the openness of its reception area while naturally capturing the attention of visitors and parents. The goal was to present its curriculum and specialized educational programs in a more engaging and immersive way. 2. Solution Nexgen AI implemented its Transparent OLED Showcase together with its proprietary AI-powered digital signage software, integrated with a cl