Case Study: Reading Town Metrotown, Burnaby(May-July 2026)

1. Challenge

Reading Town Metrotown was looking for a next-generation digital display solution that could maintain the openness of its reception area while naturally capturing the attention of visitors and parents. The goal was to present its curriculum and specialized educational programs in a more engaging and immersive way.

2. Solution

Nexgen AI implemented its Transparent OLED Showcase together with its proprietary AI-powered digital signage software, integrated with a cloud-based CMS for seamless content management.

Recognizing that the primary audience consists of children and teenagers, Nexgen AI developed engaging content featuring AI-generated animated characters. To reflect Reading Town's educational philosophy of fostering growth through extensive reading, immersive visuals inspired by a grand library and books were created, allowing visitors to naturally experience the brand's values and educational programs.

3. Outcome

• Successfully deployed the Transparent OLED Showcase and AI-powered digital signage solution.

• Established a cloud-based content management system for efficient remote operation.

• Increased visitor engagement through AI-driven animated content.

• Effectively communicated Reading Town's educational philosophy and brand identity.

• Provided user training to ensure stable and efficient system operation.

• Enhanced the customer experience, leading to additional hardware (HW) and software (SW) purchases.

The Transparent OLED Showcase elevated Reading Town's brand experience, enhanced visitor engagement, and successfully drove additional hardware and software purchases.