hankyung Park

Understanding Attention in Real Retail Environments A display can be highly visible without receiving meaningful customer attention. Where it is positioned matters, but placement alone does not explain how customers respond. Movement speed, surrounding activity, activity, available viewing time, and the location of a display within the customer journey can all affect whether it is noticed. A screen positioned along a busy walkway may reach many people but provide little time for engagement....

Understanding customer attention requires more than observing where people look. It also requires understanding how movement, spatial context, and retail environments influence customer behavior. Following the completion of the planning stage, the HV05 project is now focused on developing an executable validation framework for Display Placement Optimization. The objective of this phase is to establish a practical framework for evaluating how display placement influences customer attention in...

Over the past few months, our team at NexGen AI has been exploring a simple but important question: What actually captures customer attention in a retail environment? Through market research, field observations, and strategic analysis, we noticed something interesting. Customer attention does not always go where we expect it to. A display can be highly visible, professionally designed, and positioned in what seems like a prominent location, yet still receive very little engagement. At the...