hankyung Park

Over the past few months, our team at NexGen AI has been exploring a simple but important question: What actually captures customer attention in a retail environment? Through market research, field observations, and strategic analysis, we noticed something interesting. Customer attention does not always go where we expect it to. A display can be highly visible, professionally designed, and positioned in what seems like a prominent location, yet still receive very little engagement. At the...

Retail environments are designed to capture attention. But in practice, not everything gets noticed. As part of our ongoing work at NexGen AI Showcase, we conducted an initial field observation to better understand how customers actually behave in physical retail spaces. The goal was simple. Not to analyze design, but to observe behavior. Where do people actually look, and what makes them stop? What we observed Across a high-traffic retail environment, a clear pattern emerged. Most people...

Retail Display Environment Review Field Observations from CF Toronto Eaton Centre I recently spent time observing how digital displays are used across different retail spaces at CF Toronto Eaton Centre. The goal was simple. Not to evaluate specific brands, but to understand how displays actually function in real environments. Where they are placed, what role they play, and whether they influence how people experience a space. Displays Are Everywhere, But Still Separate Digital displays are no...